Company Linked MBA @MARC

Company Linked MBA:The Advantage & the Uniqueness

Company Linked MBA program is the flagship academic curriculum of MARC School of Business, Bangalore. This innovative and applied curriculum structure is a brain-child of academicians associated with MARC School of Business and it has been developed as a result of extensive research work done by them. As the name suggests, this program focuses on imparting business education to students while keeping a strong industrial and corporate interface (company linked-) to facilitate practical learning of the theoretical concepts. This is first of its own kind of business curriculum in the arena of Indian management education.

MARC School of Business is an initiative of IIT & IIM alumni. The company linked MBA (shortly CL-MBA) was conceptualized and designed by these study matter experts on the basis of the skill requirement as demanded by market from an prospective employee and skill development from real-time exposure of the industry. CL-MBA emphasizes on quality training as per the Industry requirement, grounded in strong fundamentals and with a practical focus. Program design and delivery are as per industry and company requirements that set the students apart from the rest. The students are trained in student specific skills for first two semesters along with the MBA courses and assessed by the companies. Based on their performance, company will take them as trainees followed by placement. Companies are appreciating this effort as they get ready-to-employ candidates. As the students are trained from first semester itself as per the company recommendations, so they get a fair idea about their career and  company or industry they are going to  work after completion the of the MBA course. The strong network with more than 1200 companies from around the world on various sectors and industries ensure 100% placement of all the admitted students. MARC School of Business, thus, has produced a huge pool of well skilled prospective business management employees for these companies fulfilling their expectations. The course has been well appreciated and well received by these 1200 companies due to satisfactory fulfillment their human resource requirement. The teaching methodology is also in sync with the company recommendation and the methodology encompasses various task based learning methods such as daily news analysis, Case Study sessions, Corporate Lecture series, company visits, emerging business concept analysis and monitoring by experts.

As far as the MBA program is concerned, it is offered in association with University of Mysore   which is the first university in India to be assessed and accredited with a five start status in the year 2000 and re-accredited with an A+ grade by National Assessment and Accreditation Council (NAAC). MARC School of Business also offers MBA degree in association with Bharathiar University, which is ranked 2 in India and recognized by UGC, MHRD and Govt. Of India.


MARC Business School is India’s First & only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our website or follow us on Facebook , Pagalguy and Google+.


Annual Day Celebration at MARC School of Business

One of the most awaited days at MARC campus, the annual day of MARC, UMANG-2013 was celebrated at MARC campus on 1st of June, 2013. The program was planned and organized by the students of MARC. In this occasion, a colorful showcase of various cultural activities was exhibited by the students.

The event was inaugurated with a candle lighting ceremony by Director of MARC Ms. Satyadarshini Sharma, faculty members Ms. Padmashree Palavalli, Mr. Sorabh Bajaj and a host of guests who attended the event. Student of MARC Ms. Lakshmi Shravani commenced the cultural program with a prayer song. Director Ms. Satyadarshini Sharma, in her inaugural speech applauded the collaborative effort by the students in organizing the event. Ms. Leepha Joseph and Mr. Deepankar Roy gracefully hosted the event as anchors.



The melodious devotional song by Lakshmi was followed by uninterrupted exhibitions talents of students of MARC. Ms. Archana Maurya showcased a beautiful dance performance. Ms. Shobori Deb Roy sang a popular Bollywood song very graciously. Another student of MARC, Mr. Abhijit Mukharjee performed a fantastic dance performance creating a huge uproar of applauds among the audience. Mr. Pradeep got the audience engaged to a popular Hindi song with his captivating voice. The best part of the show was a group performance by a group of present and former students of MARC. Their performance was full of fun and it met with a standing ovation from the audience. Another dance performance by Ms. Geny Chweet was a pleasure to the eyes. Mr. Rohith Kakubal’s singing performance received a warm response from the audience. A skit performance by a group of students on the issue of illiteracy and value of education was quite spectacular. The group performance was performed by Mr. Ramanuj Sinha, Ms. Shobori Deb Roy, Sanjay Deg and Mr. Basavraj Gaurav.  Another group dance by Sandy Sri, Kalpesh Gohil and Geny Chweet kept the audience stick to their chairs.

This mind-boggling talent show was followed by prize distribution ceremony. The successful students were awarded for their achievements in different categories. Director of MARC, faculty and the guest attendees awarded the successful students for their successful academic performance. UMANG-2013 again reflected MARC School of Business as a pool of multi-talented individuals. The complete event was planned and organized by a group of students under guidance of MARC faculty and this offers to them the real essence of management education. This special day at MARC will remain in the mind of the participants and students as golden moments and indelible memories of life.



Readers can find more photographs of the event in Facebook and Google+.


MARC Business School is India’s First & only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our website or follow us on Facebook , Pagalguy and Google+.

Company Linked Training Program at MARC School of Business

MARC School of Business is the only institution in India which offers Company Linked MBA program. This unique business learning program establishes a direct corporate interface to the regular classroom teachings. Under the aegis of this flagship program of MARC, the students are taught industry specific skills with a very practical focus. There has been an ongoing debate about the mismatch between the skills imparted by the education systems and the skills demanded by the market. Company linked MBA program of MARC is intended to fill this gap with a wider corporate exposure to the curriculum.

As a part of this effort, a training program was organized at MARC School of Business campus at Bannerghatta road on 18th of May. Imminent industry experts from various industries around the country conducted the training sessions. The students could attend the session according to their own choice and preference for specialization and industry. A total six different domain of industries were selected for the training program: Banking and finance, FMCG & Retail, Pharmaceutical, Information Technology, Manufacturing and Operations and Media.

Company Linked Training

Company Linked Training: The Guest Facilitators.
L-R: Mr. Manu, Mr. Ram, Mr. PK Das, Mr. Vishwanath, Ms Sarita Pandey, Ms. Satyadarshini Sharma and Mr. G K Balaji.

Mr. GK Balaji conducted the session on banking and finance.  He conducted the session with the theme “A peek into BFSI Segment” and discussed various corporate finance related concepts and their development in Indian context. He highlighted how relevant BFSI(Banking and Financial Services and Insurance) is to GDP, different focus of banking, growth and challenges. He subsequently explained the potential in this industry, job profiles, skills and career opportunities in various roles which are: Financial Accounting, Capital Markets, Commercial Banking, compliance and legal, corporate, credit rating, derivatives, research (equity, commodities, currencies and bonds), global custody and hedge funds.

Mr. Manu conducted the session on potential career opportunities in Retail industry. He enumerated different career paths that can lead to a successful position in the industry. Pointing to the potential markets that remain unexposed in this sector in India, he asserted the need to focus in this particular industry for spectacular growth opportunities. Various functions in this industry are: Planning, Buying, making and selling. He explained the roles of a Retailer, compensation and growth plan in individual career in this industry. He further explained how to cope up while landing in a new job (post-MBA) by understanding the dynamics@workplace, being responsive and maintaining integrity.

The session of Information Technology was conducted by Mr. Ram Powru. In the interactive session, he led the students to navigation through different opportunities, roles and profiles in IT industry. From Client Management to individual personal skills required in this industry, he elaborated the essence of applied behavior to see the bigger picture. Outhouse, in-house outsourcing, BPO, KPO, IT services, Non-IT Companies in IT industries, application maintenance, the importance of certified course in IT Industry etc. are various essential aspect of the IT industry which he highlighted.

Mr. Vishwanath conducted the session on Manufacturing and Operation industry. The basic foundation of this industry is based on several technical aspects which govern the process of procurement, quality control, logistics and purchase management. However, the contributions of various job roles in this industry are important. For example, in a warehouse/factory place, the responsibility of HR department is to get good labors with good acumen and sense of discipline, training, validation of skills etc. and this is why HR is important part.  A marketing manager has to take the onus of doing quality control, managing the lead time, managing the purchase and procurement etc. MBA students can thus, have various roles and opportunities in this industry after completion of the program.

Ms. Sarita Pandey conducted the session on Media industry. Media industry provides lucrative opportunities to creative minded people with good marketing acumen. This industry has several functional domains such as Strategic Planning, Media Planning, Client Servicing, Media Buying, Social Media and Digital Marketing and so on. Each function has different job roles across the industry based on the media. Moreover, this industry is known for its wide spread role in a society around the world and it is one of the most sought industry for ambitious marketing students around the world.

The final session was conducted by Mr. PK Das and it was onpharmaceutical industry. He described the industry in Indian context and introduced the students to a number of pharmaceutical companies in India which can provide ample opportunities to talented students. The session was more of a workshop and through different engaging activities he highlighted how this industry differs from other industries in terms of Marketing & Finance. During the inspiring session, he explained how a right career can be achieved by jumping and catching the opportunities in the right time.

It was quite a busy day at MARC campus as the sessions happened simultaneously throughout the day. A number of students enthusiastically expressed their interest to follow and join their own choice of industry and job role. The essence of this unique “company linked” aspect of management education at MARC was aesthetically palpable at MARC School of Business Campus.

Readers can see the photographs of the event in Google+ album.


MARC Business School is India’s First & only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our website or follow us on Facebook