Company Linked Training Program at MARC School of Business

MARC School of Business is the only institution in India which offers Company Linked MBA program. This unique business learning program establishes a direct corporate interface to the regular classroom teachings. Under the aegis of this flagship program of MARC, the students are taught industry specific skills with a very practical focus. There has been an ongoing debate about the mismatch between the skills imparted by the education systems and the skills demanded by the market. Company linked MBA program of MARC is intended to fill this gap with a wider corporate exposure to the curriculum.

As a part of this effort, a training program was organized at MARC School of Business campus at Bannerghatta road on 18th of May. Imminent industry experts from various industries around the country conducted the training sessions. The students could attend the session according to their own choice and preference for specialization and industry. A total six different domain of industries were selected for the training program: Banking and finance, FMCG & Retail, Pharmaceutical, Information Technology, Manufacturing and Operations and Media.

Company Linked Training

Company Linked Training: The Guest Facilitators.
L-R: Mr. Manu, Mr. Ram, Mr. PK Das, Mr. Vishwanath, Ms Sarita Pandey, Ms. Satyadarshini Sharma and Mr. G K Balaji.

Mr. GK Balaji conducted the session on banking and finance.  He conducted the session with the theme “A peek into BFSI Segment” and discussed various corporate finance related concepts and their development in Indian context. He highlighted how relevant BFSI(Banking and Financial Services and Insurance) is to GDP, different focus of banking, growth and challenges. He subsequently explained the potential in this industry, job profiles, skills and career opportunities in various roles which are: Financial Accounting, Capital Markets, Commercial Banking, compliance and legal, corporate, credit rating, derivatives, research (equity, commodities, currencies and bonds), global custody and hedge funds.

Mr. Manu conducted the session on potential career opportunities in Retail industry. He enumerated different career paths that can lead to a successful position in the industry. Pointing to the potential markets that remain unexposed in this sector in India, he asserted the need to focus in this particular industry for spectacular growth opportunities. Various functions in this industry are: Planning, Buying, making and selling. He explained the roles of a Retailer, compensation and growth plan in individual career in this industry. He further explained how to cope up while landing in a new job (post-MBA) by understanding the dynamics@workplace, being responsive and maintaining integrity.

The session of Information Technology was conducted by Mr. Ram Powru. In the interactive session, he led the students to navigation through different opportunities, roles and profiles in IT industry. From Client Management to individual personal skills required in this industry, he elaborated the essence of applied behavior to see the bigger picture. Outhouse, in-house outsourcing, BPO, KPO, IT services, Non-IT Companies in IT industries, application maintenance, the importance of certified course in IT Industry etc. are various essential aspect of the IT industry which he highlighted.

Mr. Vishwanath conducted the session on Manufacturing and Operation industry. The basic foundation of this industry is based on several technical aspects which govern the process of procurement, quality control, logistics and purchase management. However, the contributions of various job roles in this industry are important. For example, in a warehouse/factory place, the responsibility of HR department is to get good labors with good acumen and sense of discipline, training, validation of skills etc. and this is why HR is important part.  A marketing manager has to take the onus of doing quality control, managing the lead time, managing the purchase and procurement etc. MBA students can thus, have various roles and opportunities in this industry after completion of the program.

Ms. Sarita Pandey conducted the session on Media industry. Media industry provides lucrative opportunities to creative minded people with good marketing acumen. This industry has several functional domains such as Strategic Planning, Media Planning, Client Servicing, Media Buying, Social Media and Digital Marketing and so on. Each function has different job roles across the industry based on the media. Moreover, this industry is known for its wide spread role in a society around the world and it is one of the most sought industry for ambitious marketing students around the world.

The final session was conducted by Mr. PK Das and it was onpharmaceutical industry. He described the industry in Indian context and introduced the students to a number of pharmaceutical companies in India which can provide ample opportunities to talented students. The session was more of a workshop and through different engaging activities he highlighted how this industry differs from other industries in terms of Marketing & Finance. During the inspiring session, he explained how a right career can be achieved by jumping and catching the opportunities in the right time.

It was quite a busy day at MARC campus as the sessions happened simultaneously throughout the day. A number of students enthusiastically expressed their interest to follow and join their own choice of industry and job role. The essence of this unique “company linked” aspect of management education at MARC was aesthetically palpable at MARC School of Business Campus.

Readers can see the photographs of the event in Google+ album.


MARC Business School is India’s First & only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our website or follow us on Facebook 


Financial Educational Workshop by SEBI

The US Financial Literacy and Education commission defines financial literacy as “the ability to make informed judgments and to take effective actions regarding the current and future use and management of money”. The intent of financial education is to concentrate on financial activities and behavior that promote general financial well-being and health.  Along this line, management education has a bigger role to educate the management students to explore the philosophy of financial education that can help them in taking intelligent financial decision.

A workshop was organized at MARC school of Business campus on 4th of May, 2013 and the theme of the workshop was “Financial Planning for young investors”. It was jointly organized by Security and Exchange Board of India (SEBI) and National Institute of Security Markets (NISM). Conducted by Prof. T. S. Vidyasagar, the objective of the workshop was to spread financial education and promote savings and investments. Prof T. S. Vidyasagar is Resource person for SEBI and he has specialized in Strategic Management, Marketing & Sales, Entrepreneurship, Training and development, Brand Management and Event Management in Pharmaceutical and natural products industry. Currently, he is associated with Thimma Performance Consultants Group.

Individuals take a wide range of financial decisions in a life-time that include saving for retirements, managing credit wisely, budgeting, tax and estate planning, insurance etc. Each of these decisions is prompted by emergence of needs. To make informed decisions, the basic knowledge of finance and investment is necessary. Mr. Vidyasagar contextually explained that, an individual tends to spend the personal earnings before deciding on the remaining amount that can go under savings. However, this is not an intelligent approach for a better financial future. The preference should first be given to saving a fixed amount after which remaining amount can be spent for personal needs and expenses. This helps in maintaining a consistency in building up brighter future. He further went to in-depth understanding of financial management and stock market and how these play a pivotal role in the economy.

It was a learning session for the management students of MARC as they explored the world of financial management. “Amazing class of SEBI which compelled us to think about the stock exchange, savings and how to play with your money”, Mr. Shashank Verma said. Another Student of MARC, Mr. Om Prakash Pandey said, “SEBI class was very knowledgeable and meaningful. In that class, I have understood how we can invest are money in a logical way, how I can become a smart investor in stock market, how stock market is predicted by the knowledgeable investors. SEBI have lot of short term Courses for the students which are use full in future.” A delighted Mr. Dipankar Roy, student of MARC School of Business expresses his experience here, “Thank you so much for facilitating such kind of opportunity. The SEBI session was really informative. How we can make our investment more valuable and perfect with the help of markets fundamental analysis and technical analysis. We also came to know the quantitative analysis which includes looking at revenue, expenses, asset and liabilities and all the other financial aspect of the company, all these are the cornerstone of investing. All these geared up my interest to feed more information regarding stock and share market. So that no one can make fool in future. I would like to thank my Institute, SEBI and Government of India for such kind of initiative.”


MARC Business School is India’s First & only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our website or follow us on Facebook 

Various Entry options across Industries

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Mr. Pavan V Murthy
Senior Implementation Analyst at GT Nexus, India

An MBA degree is widely recognized as one of the most popular educational programmes that provide direct access to the vast corporate domain prevailing across the world. Not only corporate  but different sectors such as rural and government controlled sectors require MBA students to fill up the requirement of human capitals. However, an MBA student, during the MBA course rarely gives any importance to selecting the proper field which fits his/her personal interest. And very often students find it difficult to choose the correct entry gate to the interested field. Lack of prior knowledge about the work profile, requirement, company and industries often places a student in a job which doesn’t fit individual personal interest. This is erosive of a career to work on something which doesn’t fit to personal interest and often gives rise to various conflicts including cognitive dissonance. This is detrimental to both the organization as well as the one’s personal career. And this creates an important need to understand the “Various entry options across industries”. This was the topic of discussion in a guest lecture organized on 15th of April at MARC campus.

The guest of the session was Mr. Pavan V Murthy, Senior Implementation Analyst at GT Nexus, India. Previously worked with Bosch, India as a senior officer of corporate logistics and purchase, Mr. Pavan has over 9 years of experience with international exposure to IT, logistics infrastructure and supply chain industry. In the interactive sessions, he raised a few mind-blogging questions for the students about the type of specializations, industries and their sub-domains.

There are four different types of industries:

  • Core industries (Primary): Coal, Mining, Steal, oil etc. (Manufacturing)
  • Secondary: Auto, chemical, pharmaceutical
  • Services: IT, ITES, FMCG, Travel (Tertiary)
  • Others: Sports, Media, Food, Fashion (Quaternary and Quinary)

Each industry has different contributions to the total GDP in India. Mr. Pavan presented an estimated figure for the same as shown below:

  • Core: 28%
  • Secondary 17%
  • Services 54%
  • Others 1%

These different contributions are major indicators of GDP of an economy and any subsequent changes in their industrial production affects the GDP to the extent of the contribution.

Mr. Pavan then extrapolated this discussion to understanding specialization based entry into various industries. For various specializations, entry points are different and subsequent career growth takes place only after a suitable entry into a suitable profile and company happens.

For Marketing/Sales specialization, focus should be given to roles and functions as opposed to conventional approach of giving priority to industry, company, brand names and size of the corporations. He emphasized that working with a smaller organization gives a better role and satisfaction compared to big organizations where the role of an employee is too miniature compared to the whole size of the organizations. Better learning comes from bigger roles not bigger organizations that one works in. As far as Sales/Marketing roles are concerned, the entry point is usually as the role of a sales trainee which then grows into country manager through sequentially upgraded roles in product level and regional level, respectively. He also quoted one important aspect for the prospective sales & marketing professionals, “Be prepared for the worst as the competition is very high in sales”

Consulting is a good choice for students willing to work as subject matters expert. Consulting companies can be categorized on the basis of the matter of expertise. Strategic Consultants offer strategic solutions to clients (Ex; McKinsey, Boston Consultancy Group), Tactical Consulting agencies offer tactical solutions (Ex.: Accenture, KPMG) and Operation Commuting Consultancy services offer solutions on operations related issues (Ex: Infosys, Wipro, TCS etc.)

The finance specialization students usually have three different types of organizations to work in:

  • Banking Sector
  • Non-banking financing companies
  • Mutual Fund

In Human Resource field, there are two types of specializations. HRM (Human resource management) is more about research management. HCM deals in human capital management.

Talking about Emerging Opportunities, Mr. Pavan pointed out to a few potential industries where MBA students can leverage on for high-growth job profile. These are:

  1.    Analytics, Big data
  2.    Cloud technology
  3.    Energy and utilities
  4.    Infrastructure
  5.    Retail
  6.    E-commerce
  7.    Mobile technology

It was a very interactive session and the students were delighted to explore a systematic flow of growth for various job roles corresponding to various industries that are offered to the students. The essence of this discussion was very pertinent to the students of MARC School of Business as can be observed from the warm and interactive response from the students attending the session.


MARC Business School is India’s First & only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our website or follow us on Facebook 

Discover the diamond in you

“Discover the Diamond in You” – A Guest Lecture by Mr. Sanjeev Kumar Bansal

What is the general definition of success?

What is the importance of hard work in life?

How important individual principles and perspective in life are?

What is the role of individual personality in being successful?

Several such questions must have hit the budding minds of the students of MARC School of Business-Bangalore while they were attending a guest lecture by Mr. Sanjeev Kumar Bansal on the topic “Discover the diamond in you”. It was one of the Guest Lecture series organized in MARC in the month of March-April. Mr. Bansal is the founder of “Dreams into Reality” and he works towards empowering people to live their dreams. The Guest lecture session took place on 10th of April at MARC campus.

Mr. Sanjeev Kumar Bansal at MARC School of Business

Mr. Sanjeev Kumar Bansal at MARC School of Business

How to define success? What is it that makes difference between being successful as a great person and being successful as an ordinary person? A simple answer to these questions can be put in a simple way: by categorizing the people in two groups: The few great persons in human history characterized by their “meaningful specific being” and millions of the ordinary people who got lost in human history for being “Wandering Generality”. Highlighting this mystical essence of life, Mr. Bansal cited the example of a Diamond as a metaphoric representation of a human being. Every human being is a diamond which is unexplored. Diamond is known for its rare and precious value. However, a diamond doesn’t get its shape and look naturally. It is extracted from the mines and after a long time consuming process of filtering and cutting, the diamond gets its valuable look and shape. Similarly, every human being is like a diamond which has to go through several process of modification before it lights up and gains attention from mankind.

Mr. Bansal reiterated that the essence of these modification steps in human life can be well connected to the quality of a diamond. A precious diamond can be characterized by four factors: Carat (Weight Unit), Cutting, Color and Clarity (4C’s). Each of these 4Cs’ corresponds to 9P’s that define a successful person. Carat is the weighing unit of a diamond and it refers to the depth of a diamond. This is equivalent to 2P’s: Passion and Positive Energy. Both are important, a passionate person with a negative energy can be destructive in nature. Both these factors represent the depth of a person’s degree of excellence or caliber. The cutting factor refers to:  Performance and Perseverance. Cutting of a diamond involves tremendous hard work and metaphorically, an intensity to perform with a sense of perseverance plays a similar role in a person’s life. Color of a diamond reflects the quality of a diamond, similarly, personality and people skills gives visibility to a successful person. Without this, they will become wandering generality and they will get lost in History. However, a brilliant personality with wonderful people skill can help them in getting enough attention from the people or society for their passionate and persistent social contributions. The last C: Clarity is the purity of the Diamond. Mr. Bansal illustrated this factor with 3 P’s: Perspective, Principle and Patriotism. All successful people have a very strong perspective in life; they have a vision and a subsequent mission to accomplish it. Their Goal of life is predefined in tune to their passion unlike the ordinary people who happily contend themselves as being successful by defining the undefined achievement as a goal of their life. Successful people set their target and then they hit it passionately. “Principle” plays a pivotal role in being successful. A sense of ethics and morality is always crucial for being a successful person. A single misconduct due to unethical behavior can take a successful a person to the nadir of failures. Patriotism is more about a sense of accountability towards own country, state or institutions which provides life and resources to a person in his effort to become successful.

During the session, he interacted with the students citing to them numerous examples of success stories that have made footprint in human civilization. Inspiring them to ‘set a targets in life’, he reiterated the profound locution, “Once you take a decision, the entire universe conspires to make it happen”. The session was full of enthusiasm and Mr. Bansal’s eloquent speech was greeted by frequent energetic applause by the students. Concluding to his speech, Mr. Bansal asked the students to set a goal and to work towards it perseveringly as “a person who doesn’t have a goal in life is doomed (destined) to work for a person who has a goal in life”.


MARC Business School is India’s First & only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our website or follow us on Facebook.

International Marketing and The Career Ahead !

There is no geographical boundary of a business idea; the world has become a village. Globalization has made the globe a smoother place to carry out business operations irrespective of diverse political, legal and socio-cultural setup in hundreds of countries. However, there is a greater need of an intelligent understanding of this diverse nature and customizing the business process in order to sustain.  As far as Indian business environment is concerned, post-liberalization scenario has drastically raised the need of better understanding of the way of doing business internationally.  And management education does play a pivotal role here.

With a sole purpose to enlighten the students with how marketing effort works in international context, a guest lecture was organized at MARC School of Business on 25th March, 2013. Ms. Kaya Choudhury, Consultant with Forum International, Germany addressed the students on the essence of International Marketing. In the interactive session, she presented a vivid picture of international marketing. Understanding, devising and executing a global strategy to accomplish a successful international marketing program needs a holistic effort that integrates multiple functional understanding by encompassing political, legal, cultural, Economic, Social and technological condition that prevails in any market or country. With reference to a number of examples in this context, Ms. Keya also emphasized the need of well-coordinated effort in executing the 4P’s of Marketing in international context.

It was a very engaging session with Ms. Keya Choudhury. Moreover, the students of MARC were jubilated to learn some important lessons of International Marketing. And, this can be inferred from the three articles written by the students of MARC School of Business wherein they share their experience and learning from the guest lecture. Read below the students’ verse of their experience.

Article By Varsha  S.

Yes, Marketing can be International too!

Another busy day at campus, I notice there is a one-hour scheduled session on “International Marketing”. I wondered what would be ‘international’ about marketing. Being unaware of the existence of such a discipline within management studies, I gained valuable knowledge in a brief session delivered by Ms Keya Choudhary, a consultant with Forum International, Germany.

In her presentation on how to be successful in international business, Ms Keya Choudhary mentioned that the common behavior in all successful businesses is that they apply strategies differently. Giving the example of the Australian tourism strategy, she explained that to implement a global strategy, it is important to make all the stakeholders know about the strategy.

Ms. Keya went on to narrate the international operations of DHL and how it serviced two European teenage girls (one including Keya’s own daughter) who had to manage their ways and means after losing their credit cards in Latin America. While a large logistics company like DHL has to deal with a variety of complex operations, its marketing efforts too need an international approach. According to Ms. Keya, the 4 P’s of marketing – product, price, promotion and place requires careful coordination as they vary between regions and countries. Another aspect touched upon was the cultural communication, which differs from country to country.

Apart from this, marketing in a foreign country requires a good understanding of government policies, economic environment and local laws. This information session by Keya Choudhury gave me and my classmates a good insight on the basics of international marketing strategies, overview of the marketing mix in a global context and an international perspective on cross-cultural communication.

To conclude, the session helped in understanding that it is necessary to go beyond the known boundaries to grab the unlimited global opportunities. The joint program on International Marketing offered by MARC School of Business and Forum International, though a little expensive, is worth every penny.

Article by Dharunuya Keshavan:

When you look at her, clad simply in semi Indian wear, you would assume that she is yet another tourist who has come to explore the Hidden India. But when she starts talking, you realize that there is a powerful mind behind that sweet and simple exterior that explores International Marketing to new levels in India.

Ms. Keya Choudhury who is a representative of FORUM International had come to give an introductory lecture about one of its programs- International Marketing, a specialization course. We were pleasantly surprised when she enthusiastically announced that this was not a “regular lecture”, but a “nice way to introduce you to activities” and also invited us to “jump in”, we were convinced enough to make an attempt to listen to her. And it was a nice way to be introduced to Marketing activities.

Two young girls, barely 20 years old set out to an adventurous trip to explore Latin America all the way from Germany, end up in trouble because they lose their “visa” card. Which service would you trust?? Is it the reliable and good old “postal service” or “DHL”?? Most of us would not have mailed anything overseas. She said that they opted for DHL, because they have better security for the products, speedy delivery and reliability. And also because of their brand value all over the world which has gained them such trust among people. DHL is a global player with different and effective strategies. They understand the differences across various countries and adjust their cost accordingly.

It’s all about having International perspective. It’s about understanding the difference between various countries and understanding the mentality of different people like, how Germans are conservative, Indians are skeptical, Americans are exploring. A proper strategy can make or break a company at the global level.

4 P’s: Price, Products, Place/Distribution, Promotion/ Communication

The example of VW Beetle which was one of the cars at good quality but at an affordable price was very helpful to understand.

Its marketing where communicating with the customers is the main aim of the company. So which way of communications is the most effective in conveying the message? Also how does it vary from region to region? Does it really vary? Aren’t people same all over the world?

UK- Skeptical but reacts well to humor

French- Social and sharing sites to blogging

Brazilians- Highest number of online friends with average of 481/person

Japanese- least with 29/person

It really was surprising to know that variation of such great extent existed among people in various parts of the world.

When she finished stating all these facts, we were once again reminded that there is a large world out there. Then she shared the course details with us, showing books related to the course which had some very interesting topics and also elaborating about the time period of the course and the other essential details of the course. By the end i guess that many of us, who are interested in marketing were hooked up enough to start thinking about how this course might help us in our career, and also made us realise that we need an edge like this in today’s world where globalization is a part of the business and Global marketing knowledge is very essential!

Article by Debajyoti Banerjee:

I would like to share my experiences of International marketing session that was conducted at MARC on 25 March 2013. Keya Choudhury, Consultant from Forum International Training center presented a vivid picture of how international Marketing is being conducted nowadays through modern strategies. A video clipping of how DHL conducts business throughout the world which I think is very pertinent to this lecture – how DHL has diversified its business across the globe, how they strategize to provide services, how they deliver the product and lastly how they ensure customer satisfaction.

It was emphasized that smart strategies are the pillars of successful marketing in an international environment. Marketing can be effective when the FOUR Ps (Product, Place, Promotional Communication, and Price) are well-coordinated and collaborated with other dimension of business.

This Session will immensely help post-graduate students like us who are interested to take up marketing as their core competency in the international business arena, working professionals who want to grow their careers in International marketing, Strategy Planning etc.

I would like to thank MARC School of Business for arranging such an informative session on International marketing. If you feel interested after reading this blog do check in to for more details.


MARC Business School is India’s First & only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our website or follow us on Facebook

“The Magic of Dabbawalas” – An interaction with Dr. Pawan Agarwal

The Mumbai Dabbawala is a 118 years old organization. It is engaged in the business of delivering ‘home made’ food to the working professionals at their respective offices. The persistent issues related to over-crowded traffic and long distances in Mumbai are a big problem for working people.

The Dabbawalas employed in this unique industry carry the lunch boxes (Dabba) from the working professional’s home to their respective office places through various modes of transport with utmost Sense of punctuality. This is a huge industry in this fourth most populous city of the world and the Dabbawalas are known for their sheer sense of punctuality, discipline and trustworthiness. Moreover, the facility of availing freshly cooked homemade food for lunch at office place is another major factor that has taken this business to newer heights on international level.

Dr. Pawan Agarwal (M. Com., B.Ed., LLB, ACS and Ph.D.), Mumbai Dabbawala authorized speaker/presenter attended a seminar at MARC School of Business and made a passionate and highly informative presentation to the students and

Dr. Pawan Agarwal, Mumbai Dabbawala authorized speaker/presenter attended a seminar at MARC School of Business

Dr. Pawan Agarwal, Mumbai Dabbawala authorized speaker/presenter attended a seminar at MARC School of Business

faculty. He explained how the famed Dabbawalas with a strength of 5000 men , mostly illiterate people, deliver and take back nearly 200,000 lunch boxes each day at Mumbai with an accuracy of less than one mistake in 6 million deliveries , which earned them the coveted ‘six sigma ‘certification and caught international attention. With zero attrition rate and highest customer satisfaction, Dabbawalas have become a live case study in many international B-schools.

Mahatma Gandhi’s exhortation that “Customer is the King, Serve him” is the guiding spirit of the Dabbawalas”, said Dr. Agarwal. He reminisced how even England’s Prince Charles’ meeting with Dabbawalas had to be scheduled during their meager spare time in front of Church gate Station and Virgin Airlines chairman Sir Richard Branson had to travel with them in the luggage compartment of Mumbai local train to be with them, so that customer deliveries are not affected !

In this organization, everyone who works is equal. Regardless of Dabbawala’s function, everyone gets paid about two to four thousand rupees per month (around 25-50 British pounds or 40-80 US dollars).

Between 175,000 or 200,000 lunches get moved every day by an estimated 4,500 to 5,000 Dabbawalas, all with an extremely small nominal fee and with utmost punctuality. Most remarkably in the eyes of many people from the West, the success of the Dabbawala trade has involved no Western modern high technology. The main reason for their popularity could be the Indian people’s aversion to Western style fast food outlets and their love of home-made food.

The New York Times reported in 2007 that the 125 year old Dabbawala industry continues to grow at a rate of 5-10% per year. Dabbawalas have become an example of hard work, time management, supply chain management success , team work and simple management skills , so much so that now they are invited to deliver lectures to India’s top management colleges like IIMs and even to foreign universities.

Dabbawalas are integral part of Mumbai and every day they may be seen rushing to ensure on time delivery of lunch boxes, so they are a common sight on the streets of Mumbai. Out of 5000 Dabbawalas, about 85% are illiterate and the remaining 15% are educated up to 8th grade. However by working for past 116 years will full dedication, time management, no strike gathering experience in logistics – Mumbai Dabbawalas have created a place of their own in the world of business. Six Sigma, ISO and many other certifications awarded to this organization by external agencies further confirm the high quality of work being done by the Mumbai Dabbawalas. The nuances of delivering a simple lunch in the Mumbai Dabbawala way has proved to be an innovative learning experience for final year business school graduates aspiring for top posts in corporate set-ups with fat salary packages. For the students of MARC it was a great learning experience. They listened with rapt attention when

Pawan Agarwal elaborated the ideals of passion, teamwork, dedication and hard work and participated enthusiastically in the interactive session that followed. Mr. U K Sharma, Director of MARC felt that presentations on success stories like Dabbawalas help in instilling the right values of passion, hard work and customer orientation among the students and hoped that it will motivate them to replicate such systems in business and industry.

About Dr. Pawan Agarwal

Dr. Pawan Agarwal is the Owner at Mumbai Dabbawala Education Centre.

Dr. Pawan (M.Com. Bed. LLB. ACS., PhD.), is Mumbai Dabbawala authorised English speaker/presenter. He has made more than 200 presentations across various corporate in Indian and abroad. Also presentations were made to various Universities, NGOs, YPO & YEO member organisations (Young President Organisation & Young Entrepreneur organisation). In the year 2001, while he was pursuing his Doctorate for the topic “A Study & Logistics & Supply Chain Management of Dabbawala in Mumbai”, he had approached the Dabbawala’s (Mr. Raghunath and Mr. Gangaram).

Dr. Pawan has been involved in the world of Dabbawalas ever since and works on an honorary basis to make presentations. He has been authorized by Dabbawalas to present their work in front of the audiences in English.

 Get connected to him here on Linkedin.

Read more about Dabbawala here.

Watch his exclusive TALK on TEDxSSN here.


MARC Business School is India’s First & only Business School to offer Company Linked MBA program which works on company/industry recommended skills. Recently, MARC has been ranked 2nd In India (New Generation B-Schools Category)To know more about MARC B School, visit our website or like us on Facebook

Seminar on Rural Entrepreneurship

India has a rich history of agricultural heritage and agrarian economy. India stands in second rank worldwide in farm output. Almost 50% of total workforce in India are directly or indirectly related to agricultural activities and it is one of the broadest economic factor contributing by around 16.6% to total GDP (as in 2009, considering sectors like fisheries and forestry). However, the growth factor associated with this particular sector is steadily decreasing in contrast to the developing socio-economic   development that is taking place. The huge potential that lies in the rural sector in terms of agricultural products is either under-appreciated or not properly targeted in the shadow of tremendous progress of other sectors accelerated by technological advancement. In the context of management education, therefore, it is of utmost necessity to make the management students aware of the huge potential that can contribute to inclusive growth of an economy both in terms of economic growth and socio-cultural development.

Keeping this in focus, a seminar was organized at MARC School of Business on 25th January, 2013. The seminar was attended by Ms. Annemarie Ryu, a prolific social entrepreneur at Harvard University. She is the founder and the CEO of Global Village Fruits Inc. that won Harvard’s 2012 Innovation challenge for work on imports of organic jack-fruits from farmer cooperatives in India. She addressed the student managers of MARC on Rural Entrepreneurship and shared her own experience on her entrepreneurial debut in this particular sphere of business.

Ms. Ryu is the founder and the CEO of Global Village Fruits Inc.

Ms. Ryu is the founder and the CEO of Global Village Fruits Inc.

Ms. Ryu hails from Minnesota, USA from a family of medical practitioners. The business model of her venture is based on import of jack-fruits from India which is a major producer of Jackfruits. A total production of 75% of jackfruits around the world happens in India and some very rare varieties of jack-fruits are produced in India. USA is a huge market of jackfruit consumption and a major part of jack-fruits are imported from countries like Mexico, Brazil. However a major amount of such jack-fruits produced in India gets wasted due to lack of proper market place. In this context, Ms. Ryu also mentioned that her initial effort has been quite successful and the year 2012 saw a raise of around 10 times of jack-fruits import to USA. She also mentioned that the journey was not hassle-free where she had to go through various regulations such as getting approval from FDA (Food and Drug Administration, USA), US  Customs etc. However, she was able to create a major market for these imported products and around 44 major supermarkets in USA buy these imported fruits. She plays a pivotal role in the whole process by maintaining direct interface with the farmers based in India. It is mentionable that jack-fruits have major importance in terms of its usage as raw materials in various other products including confectionery products.

Mr. Uday Kumar Kollimath heads the management program at Sri Sri Agribusiness Academy in Bangalore

Mr. Uday Kumar Kollimath heads the management program at Sri Sri Agribusiness Academy in Bangalore

Also present in the seminar was Agricultural Expert Mr. Uday Kumar Kollimath. He is a management practitioner with more than 26 years of experience in sales and marketing of agro-based products with leading companies like SPIC, Zuari and Oriental Floratech. A graduate from University of Agricultural Sciences, Bangalore and Canadian School of Management, Mr Kollimath heads the management program at Sri Sri Agribusiness Academy in Bangalore. In his address speech to the students, he mentioned that there are 250 different varieties of jackfruits found in the North-Eastern part of India.  He insisted the importance of reconnecting to the villages to explore opportunities lying in terms of such rare agricultural products. The opportunities have been lying in agricultural sectors and it should be explored through education in Business Schools. There is a dearth of labor force in villages and it has become very important to have a glimpse of this depleting working force in rural area. He asked the students to enthusiastically volunteer and make themselves as part of the rural agricultural life through rural entrepreneurships. He said there are ample opportunities for the budding business students in rural sector and he cited the example of salad market which has got a significant market in India. Referring to a research, he mentioned that raw foods have got better cost saving compared to the cooked foods. He also mentioned about Millet production in India which has very good opportunities in terms of the nutritious contents, fiber contents and proteins. However, there is no organized market for varieties of Millets that are produced in India.

The seminar was also attended by distinguished Rural Entrepreneur Mr. Jaisimha. He reiterated the essential potentials underlying jackfruit productions. Addressing the students, he said that the traditional concept of water reserve by building water dam has becomeobsolete and time has arrived to see this problem from a new perspective.

 Mr. Jaisimha is a distinguished Rural Entrepreneur

Mr. Jaisimha is a distinguished Rural Entrepreneur

“I see jack-fruit tree as reservoir of water”, he said. Talking about organic milk production in reference to rural entrepreneurship, he said that there is no big infrastructure needed for such business. “If you are self-driven, just forget about jobs”, he said. He expressed his hope that MARC School of Business would produce exemplary entrepreneurs which can drive the nation forward.

The students actively participated in the seminar and came up with their questions in an inquisitive effort to learn the essence of rural entrepreneurship.

Further Reading 

To know more about Ms. Ryu, please click here.

Connect to Mr. Uday Kumar Kollimath here


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